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商品編號： 9-106-006 出版日期： 2005/07/19 作者姓名： Martinez-Jerez, F. Asis;Dillon, James R. 商品類別： Marketing 商品規格： 15p 再版日期： 2007/03/27 地域： Japan 產業： Cellular telephones 個案年度： 1997 - 1997
商品敘述：
Ted Katagi, marketing strategy manager of Kansai Digital Phone (KDP), utilizes customer lifetime value as a key metric to prioritize initiatives in an emergency plan to turn around the company. KDP is a regional phone company in Japan with less than stellar performance. Katagi is sent from the U.S. partner, Airtouch (later Vodafone), to assemble a team to design and implement a plan that improves company to performance. Katagi must quickly prioritize actions and then assess the expected economic impact.
涵蓋領域：
International management;Change management;Customer satisfaction;Strategy formulation;Customers;Customer relationship management;Priorities
相關資料：
Case Teaching Note, (5-107-064), 26p, by F. Asis Martinez-Jerez
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